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Stubborn fat is a major problem for many people today. It doesn't matter if they are trying to get rid of it through various diets or different exercise routines -- the fact is, this fat remains and seems impossible to remove. That's why it's called stubborn fat. I'm not aware of any diet that seriously addresses this problem.

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When it comes to losing fat, we’ve all experienced the dreaded plateau. You work hard and make good progress in the beginning, and then you hit a wall. Things are slow going from there, and you make on-and-off progress. We tend to call these “trouble areas.” These vary from person to person, but generally, men will deal with trouble areas in the love handles and belly, while women will have them in the hips and thighs.

What is Stubborn Fat?

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Stubborn fat is a slow-metabolized adipose (fat) tissue. To burn fat, a natural hormonal process has to take place. When a fat-burning process is activated, the adrenal hormones (adrenaline and noradrenaline) bind to special receptors in the fat tissues. There are two major groups of receptors in the fat tissues, alpha and beta. The beta-receptors are the more active ones, which respond to the adrenal hormones. Fat burning occurs when the adrenal hormones activate the beta-receptors in the fat cells. If these receptors are not activated, no fat will burn off.

Stubborn fat has a lower ratio of beta-receptors to alpha-receptors. As a result, it's metabolized slowly and does not respond to the adrenal hormones. To make matters worse, stubborn fat has more estrogen receptors in the tissues.

Estrogen (the female hormone), once bound to the receptors, causes even more fat gain.

There's much more to it, but I don't want to make this too complicated and scientific. So for now, let's just say that stubborn fat presents three major problems:

• It doesn't have a high enough ratio of beta-receptors to alpha-receptors, so doesn't respond to adrenal fat-burning stimulation.
• It has more estrogen receptors, which accelerates fat gain.
• On top of all this, stubborn fat doesn't have a healthy blood circulation. These slowly metabolized fat tissues have fewer blood vessels than a normal fat tissue, and consequently this fat is slower to metabolize, and therefore more stubborn or difficult to remove.

Now we have a No-Invasive, proven and FDA Approved methods to deal with this problems area, totally non-surgical treatment without the downtime.

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The CoolSculpting® procedure is the only, non-invasive procedure that uses advanced cooling technology to gently and effectively target and eliminate fat in specific areas of a patient’s body through a proprietary technology called Cryolipolysis®. This procedure involves no incisions and no anesthesia and reduces the fat layer without harming the skin or other tissues. CoolSculpting is not technique dependent and requires no staff time once the patient is set up and the treatment is underway. It is designed for use in a medical office specializing in aesthetic procedures.

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